🎯 Goal: to increase audience reach and loyalty.

🏹 Achievement of the goal: with the help of an interesting test “What is your skin type?” customers felt special, because before offering any products for purchase, the store is interested in what exactly the customer needs.

🤑 Selling: during the test, customers were assigned tags, and we sent out separate mailings to all skin types with an offer of products that suited each customer personally.