Structure and navigation
The second key factor is the structure and navigation of the site. Search engines take into account how easy it is for users to find the information they need on your website. This means that your website should have a clear structure with a logical hierarchy of pages and categories. In addition, it is important to have a user-friendly navigation that allows users to quickly navigate between pages and find the information they need. If your website has a poor structure or navigation, it can negatively affect its search engine rankings.