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Today’s topic is a complicated one, so we’ll explain it as much as possible, as they say, “in a simple way.”
The main task of SEO is to bring your website to the top of the organic search results (without the word “advertising”). It is quite difficult to do this, because Google trusts only when it checks whether others trust it, and when it checks the technical characteristics of the site. That is why there is internal SEO and external SEO.
Internal is a whole huge set of actions that are aimed at ensuring that the search engine and the site visitor perceive it as well as possible, even though the requirements are different for everyone
We would be happy to describe each stage, but this will be an interesting read only for newly minted sociologists, for the rest it will be a boring theory, the existence of which is impossible in our blog
As it turns out, off-page marketing is also a whole huge set of actions aimed at ensuring that your site is in the top positions in organic search results.
Now you may ask, why do you need internal search engine optimization if you can just use external search engine optimization right away? But it won’t work, it’s like yin-yang
. The car will not go without a motor, even if the tuning is worth thousands of (insert the desired figure
). In the same way, it is impossible to raise a website to the top positions if there is no internal optimization.
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