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Why digital marketing is key
to the success of small businesses

In the extremely challenging times we are currently experiencing, the need to expand the customer base has intensified for many small companies and businesses.

Traditional marketing avenues such as print advertising, leaflet distribution, or even large roadside posters obviously seem even less attractive and viable to achieve the goal given the situation.

While this strategy may bring small profits, there is a better and easier way. Small businesses should consider the huge market of potential customers online, especially in a time like this.

No small business, no matter how new, should neglect this huge market.

Benefits of digital marketing

From the experience of MyTeam, we can say with confidence that the number of potential customers online is much higher than the number you can attract locally. By using digital marketing, you can reach a huge audience in a convenient and measurable way.

Other advantages of online marketing include

🔵 The ability to interact with your potential customers and find out what they are looking for;

🔵 Opportunity to enter the global market;

🔵 You can save money and reach more customers for less money than traditional marketing methods;

🔵 You can get to know your audience directly and let them get to know you personally, which can help build customer loyalty;

🔵 You can immediately track the response to your marketing efforts;

Over the years, MyTeam has met with many entrepreneurs and business owners who believe they don’t have enough time or money to be competitive online. They think they can only solve a limited number of problems at a time and are still learning the ins and outs of the business as a whole.

They may also believe that the best strategy is to just wait for the customers to show up. Because they are a small business, they may think they only need a small number of customers.

This is an inefficient approach. There is never a guarantee that your business will attract customers just by existing, and even if it does, you may not attract as many customers as you need to make your business profitable.

Customers online

If you’ve been avoiding digital marketing, is it because you think you’re not ready for it? Do you think you just need time to get comfortable and then you’ll understand what digital marketing is all about?

The problem with this approach is that your customers and potential customers are already online. Right now. Today… and there’s a good chance they’re already looking for a business like yours, but if they can’t find you easily, they’ll probably choose someone else. Namely, your competitor, who may also be online.

This is how people do business today. When someone is interested in your business, whether they’re in your niche in general or interested in your brand, the first thing they’re going to do is search the internet and see what they can find out about you.

They expect to find you on your website and social media. They will probably look for reviews to find out what others are saying about your company and whether it is a good place to do business or buy certain products/services.

If a potential customer can’t find you online, they may conclude that your business doesn’t look legitimate. There is a very high probability that many of these potential customers will decide not to take your business seriously and quickly go elsewhere.

Once they make this decision, they will probably never come back.

Your competitors online

For your company to be successful, you must pay attention to what your competitors are doing and learn from them. Think of your competitors not only as people you plan to beat, but also as people who can teach you something.

When you look at what your competitors are doing, you’ll get an idea of what’s working and what’s not. Chances are, regardless of your business type, your competitors already have an online presence. What kind of content are they using? Do they blog or use a lot of graphics and videos?

How do they build their brand and what makes them unique? How well do they communicate with their audience? Do you think you can do better? Not if you’re not competing in the digital world.

If your potential customers start searching for a business similar to yours and find your competitors’ website, but not yours, then your business isn’t even working. Your potential customers can’t choose you if they don’t know about you. In this case, your competitors have simply beaten you to the punch, regardless of whether they have an effective website or any other online channels of communication with customers.

✅ Be available

It’s clear that in today’s digital world, the average consumer looks for what they want primarily online. Whatever product or service they are looking for, chances are they will start their search with Google. If you don’t have an online presence, you won’t be found and you won’t be able to compete.

If you have an online presence, but your competitors are easier to find and find you first, you may not be found at all. In addition to building a website, learning about search engine optimization is a strategy that can help you stay ahead of your competitors by simply being the first person potential customers find on a Google search for keywords that might lead them to your business.

Simple questions that your potential customers may want to get quick answers to should be easy to find online, such as where you are located, what your hours are, and what you specialize in. When comparing your website to those of your competitors, potential customers should be able to compare your opening hours, prices, special offers, etc.

Therefore, it is very important that you know what your competitors are doing. Your potential customers are already checking both you and your competitors. They are already comparing you to each other. What are they learning?

✅ Let customers come to you

Think of digital marketing as a way to make yourself available to the people you’re trying to reach to offer your products and services. The reach of your business can go far beyond your walls. You can attract a much larger audience than you could reach by simply serving potential local customers.

With an online presence, your business stays open even when it’s closed. You can create an atmosphere where your customers can come to you at any time of the day or night.

At their convenience, customers and potential customers can send you emails with questions, make purchases, and consult your product range. Potential customers who are unable to physically come to you can still do business with you, whether they are limited by disability, transportation, or simply live too far away.

✅ Digital marketing: know your target audience

Digital marketing allows you to engage your potential customers. On social media or in a blog, you can start a conversation. Conduct a survey or get to know them better. Pay attention to their comments or responses to surveys.

By interacting with people digitally, you can start to learn what they are looking for. What is their pain point? What keeps them up at night? What solutions can you offer them? Instead of trying to guess, digital marketing offers you the tools and techniques to find out who your customers really are.

This way, you start building relationships with your customers. You become more than just a business. People are much more likely to buy from companies they have already bought from.

❗From our own experience, we can say that few forms of advertising are as cost-effective as digital marketing. Small businesses often try to achieve as much as possible with a small budget. Many forms of digital marketing allow you to build your brand and reach a large target audience, even if your budget is very limited.

Compared to advertising on TV, radio, or direct mail, digital marketing costs much less and reaches a much wider audience at the same time. Using digital marketing to promote your small business will help you have a better chance of success.

For years, our company has been skillfully implementing all these technologies in the lives of many large companies and entrepreneurs, increasing their competitiveness and online presence many times over. If you value your time and money, the best recommendation is to contact the professionals in this field

Free expert consultation

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